Did I just make that up? Maybe Digitalritional? No, that sounds like a multivitamin, Tradigital it is. Need to get a copyright on that.
I find the North Star for brands and use it to guide idea-focused, brand building concepts that move at the speed, individuality and data-focus of digital.
Jim Borwick
Day one Toronto FC season seat holder. Future FIFA World Cup volunteer.
I’ve raised the Stanley Cup.
I don’t just understand fandom. I live it.
I solve business problems with ideas that behave like culture—fast, participatory, and built to travel.
Stay curious. Ask questions. Keep learning.
Collaborate with great partners.