I’m a Creative Director and writer based in Toronto, building ideas designed to be a part of culture, not just interrupt it.

For 20+ years, I’ve worked across social, content, and brand platforms, creating systems of storytelling that turn audiences into participants. Not just campaigns, but work that moves across feeds, moments, and conversations.

I’ve partnered with brands across categories, but the approach stays the same: find the tension, define the north star, and build ideas people actually want to engage with.

I’ve led teams, grown offices, and worked with clients who believe in the power of creative to drive real impact. Big budgets or small, the goal is always the same—make it relevant, make it human, make it matter.

Curiosity drives everything. The best work isn’t finished—it evolves, adapts, and keeps finding new ways to connect.