— PROJECT NAME
Jeep | Social-first Brand
— AGENCY
Razorfish
— ROLE
Creative Director
Turning audiences into participants.
The Insight: Adventure isn’t just something people do—it’s something they show.
The Idea: Make Jeep a daily presence in culture. Not campaigns. A living, social-first system.
What We Built: An always-on content engine powered by global teams, partners, and the community itself.
We tapped into real-time moments, amplified behaviours like “ducking,” and created a steady rhythm of content that kept the brand in motion year-round.
The Result:
15M+ fans connected globally. Category-leading engagement.
A brand that didn’t just show up in feeds—but became part of them.
