— PROJECT NAME
Jeep + WSL Partnership
— AGENCY
Publicis Sapient
— ROLE
Creative Dirctor/Copywriter
Built for the culture. Not the sidelines.
The Insight: Surf culture isn’t consumed. It’s lived. Just like Jeep.
The Idea: Don't sponsor the sports, step into it.
What We Built: A fully immersive experience anchored in motion. Full-screen surf footage, real-time leaderboard integration, and vehicles designed to feel native to the world of WSL.
Content that moved from digital to broadcast, built to scale globally while staying rooted in the culture.
The Result: A partnership that blurred the line between brand and sport, earning attention, engagement, and industry recognition.
Creativity International – Platinum, IAC – Best Automobile Website, OMMA – Finalist, American Web Design Awards – Winner
